A tried-and-true Rhode Islander, Jessica Latimer is addicted to social media and how it facilitates connecting globally in real time. Currently the Vice President of Social Media at Citizens Bank—she joined the team in July—her journey started in magazine publishing 15 years ago where she launched and oversaw social media and content marketing for the latter three years. From there, she led social media for area retail brand, ALEX AND ANI, for five-and-a-half years where she helped build out and manage an award-winning team who all shared the same passion she does for storytelling. Their unique, no-Tweet-left-behind approach and coverage during major events like the Super Bowl and Olympic Games has gained them national recognition and her successful pilot and permanent deployment of a dedicated social customer care team took her around the country evangelizing its importance. Jessica has served on the Board of Directors for the Better Business Bureau Serving Eastern MA, ME, RI & VT from 2014 to 2018, has been a member of AWE from 2016 to 2018 and is certified in Salesforce and Spredfast.